A token is a variable that can be used in Marketo smart campaign flow steps, emails, landing pages, snippets, and web campaigns.
Give examples of usage for different types of tokens
Person Tokens
{{lead.Acquisition Date}} {{lead.Acquisition Program Name}} {{lead.Acquisition Program}} {{lead.Address}} {{lead.Anonymous IP}} {{lead.Black Listed}} {{lead.City}} {{lead.Country}} {{lead.Created At}} {{lead.Date of Birth}} {{lead.Department}} {{lead.Do Not Call}} {{lead.Do Not Call Reason}} {{lead.Email Address}} {{lead.Email Invalid}} {{lead.Email Invalid Cause}} {{lead.Fax Number}} {{lead.First Name}} {{lead.Full Name}} {{lead.Id}} {{lead.Inferred City}} {{lead.Inferred Company}} {{lead.Inferred Country}} {{lead.Inferred Metropolitan Area}} {{lead.Inferred Phone Area Code}} {{lead.Inferred Postal Code}} {{lead.Inferred State Region}} {{lead.Is Customer}} {{lead.Is Employee}} {{lead.Is Partner}} {{lead.Job Title}} {{lead.Last Name}} {{lead.Lead Source}} {{lead.Marketing Suspended}} {{lead.Middle Name}} {{lead.Mobile Phone Number}} {{lead.Original Referrer}} {{lead.Original Search Engine}} {{lead.Original Search Phrase}} {{lead.Original Source Info}} {{lead.Original Source Type}} {{lead.Person Notes}} {{lead.Phone Number}} {{lead.Registration Source Info}} {{lead.Registration Source Type}} {{lead.Salutation}} {{lead.SFDC Created Date}} {{lead.SFDC Is Deleted}} {{lead.SFDC Type}} {{lead.Unsubscribed}} {{lead.Unsubscribed Reason}} {{lead.Updated At}}
Company Tokens
{{Company.Account Owner Email Address}} {{Company.Address}} {{Company.Annual Revenue}} {{Company.City}} {{Company.Company Name}} {{Company.Company Notes}} {{Company.Country}} {{Company.Industry}} {{Company.Main Phone}} {{Company.Num Employees}} {{Company.Parent Company Name}} {{Company.Postal Code}} {{Company.SFDC Account Num}} {{Company.SFDC Created Date}} {{Company.SFDC Type}} {{Company.SIC Code}} {{Company.Site}} {{Company.State}} {{Company.Website}}
Campaign Tokens
{{campaign.name}} {{campaign.id}} {{campaign.description}}
Trigger Tokens
{{trigger.Trigger Name}} {{trigger.Name}} {{trigger.Link}} {{trigger.Subject}} {{trigger.Category}} {{trigger.Details}} {{trigger.Web Page}} {{trigger.Client IP Address}} {{trigger.Sent By}} {{trigger.Received By}} {{trigger.Referrer}} {{trigger.Search Engine}} {{trigger.Search Query}}
Program Tokens
{{program.Name}} {{program.Description}} {{program.id}}
