ADO-315 Adobe Campaign Classic Business Practitioner Professional
ADO-315 Adobe Campaign Classic Business Practitioner Professional
Build a Campaign (29%)
- Recognize the different Digital Marketing concepts and objectives
- Identify and define key tool features and structure, in relation to the interface
- Determine the appropriate delivery template to use given Business Requirements
- Identify the proper tools to edit delivery content
- Determine the correct target audience among profiles given Business Requirements
- Recommend the correct delivery and configuration advanced options
- Determine scheduling based on campaign requirements
- Recognize where to locate delivery results or output
- Differentiate between different error and warning types
Workflow Management (21%)
- Evaluate a given set of campaign requirements and recommend the course of action
- Given a scenario, analyze workflow errors
- Given a set of campaign requirements, determine the correct design of a marketing workflow
- Apply recommended practices in executing workflows
- Explain the core concepts of relational databases (Cardinality, key management (PK/FK), enumerations
- Determine the different sources of data that a workflow can access
- Identify the correct method to export data
- Determine how to perform data investigation
- Apply best practices to create lists
- Apply the steps to configure a predefined filter
Reporting (12%)
- Given a scenario, determine the appropriate report(s) to generate
- Interpret built-in reports
- Explain the impact of logs clean-up/purge to reporting
Delivery Management (22%)
- Apply the steps to create/configure deliveries
- Select the appropriate proof audience for approvals
- Apply the steps to set-up approvals
- Analyze and interpret delivery audits
Administration (8%)
- Describe the requirements and processes to manage users
- Describe the processes involved in managing the folder structure
