icon Adobe Marketo Engage - Marketing Activities/Campaign Management (46%)

Marketing Activities/Campaign Management (46%)

Adobe Marketo Engage » Marketing Activities / Campaign Management

Description Hyperlinks
Demonstrate an understanding of Smart Campaigns, logic, constraints and flow steps Smart Campaigns
Given a scenario, define the next step Given a scenario
Identify the root cause of a problem Identify the root cause
Interpret the relationship between programs, channels, tags and period cost Programs/Channels/Tags/PeriodCost
Demonstrate/apply the correct configuration to Engagement Programs Engagement Programs
Give examples of usage for different types of tokens Tokens
Summarize the utility of Webhooks in Marketo and how they are used Webhooks
Identify and apply the appropriate use of the PMCF PMCF
Explain the benefits of Global Assets and how to use them Global Assets
Demonstrate the capabilities of forms Forms
Perform and analyze an A/B test strategy A/B test strategy
Identify where a program or asset has been referenced with ‘Used By’ Used By
Troubleshoot communication limits Communication Limits
Use Webinar provider information in an event program Webinar Event Program