Marketing Automation

Adobce Campaign Standard (ACS)

What is Adobe Campaign Standard? Adobe Campaign Standard On-demand Services provides a platform for designing and executing digital marketing campaigns and provides an environment for visual campaign orchestration.

Adobce Campaign Standard Documentation

Adobe Campaign is the Adobe Experience Cloud solution for cross channel campaign management.

Adobce Campaign Standard Documentation

Get Started with Adobe Campaign

Description	Hyperlinks
Understand how Adobe Campaign Classic fits into the Adobe Digital Experience portfolio and get an overview over its primary features and capabilities.	Introduction to Adobe Campaign Classic
Campaign Classic workspace. Get started with Campaign UI	Campaign Classic Workspace
In a cross-channel campaign, a single marketing communication uses different channels. Data is passed between the channels. The customer receives communication through multiple channels based on, for example, their interaction with the previous communication.	Create cross-channel campaigns

Adobe Campaign Profile Management

Description	Hyperlinks
Create and manage profiles.	Create and manage profiles.
This video explains how to import profiles in Adobe Campaign Classic.	How to import profiles
A list is a static set of recipients that can be targeted in delivery actions or updated during import operations or during workflow execution. A list of recipients is also referred to as audience.	Creating a list of recipients
Learn how create a workflow in order to target recipients and how to make it recurring before using the list in an email target.	Creating a list of recipients with a workflow

Automate with Workflow

Description	Hyperlinks
Adobe Campaign includes a workflow module that empowers you to orchestrate the full range of processes and tasks across the different modules of the application server. This comprehensive graphical environment lets you design processes including segmentation, campaign execution, file processing, human participation, etc. The workflow engine executes and tracks these processes.	Create a Workflow
This video explains how to import profiles in Adobe Campaign Classic.	How to import profiles
Adobe Campaign allows you to do advanced segmentation through deep queries of the common consumer attributes and other data sources allowing you to create reusable lists, dynamically updating lists based on real-time changes to data, and even do more complex activities such as multi-variate testing on any of those data points. This tutorial explains the integrated customer profile, how to create and update the profiles and how to create customer segments based on these profiles.	Data Segmentation
Approvals enable operators to make decisions governing a workflow or to confirm its continued execution.Learn how to set up approvals and a campaign and how to differentiate between delivery and workflow approvals.	Managing Approvals

YouTube

Description	Hyperlinks
WebApps and Landing Pages in Adobe Campaign with David Hoye	WebApps and Landing Pages in Adobe Campaign with David Hoye
Features and Benefits of Adobe Campaign Standard with David Hoye	Features and Benefits of Adobe Campaign Standard with David Hoye
Extending the Adobe Campaign Data Model with David Hoye	Extending the Adobe Campaign Data Model with David Hoye
Adobe Campaign Standard (ACS) Tutorial- Introduction and Console Overview	Adobe Campaign Standard (ACS) Tutorial- Introduction and Console Overview
SMS Gateway - Adobe Campaign Classic Technical Workflows	SMS Gateway - Adobe Campaign Classic Technical Workflows
Adobe AD0-E314 \| Adobe Campaign Classic Business Practitioner Expert	Adobe Campaign Classic Business Practitioner Expert