AD4-E314 Campaign Classic Business Practitioner Certified Expert Exam
AD4-E314 Campaign Classic Business Practitioner Certified Expert Exam
Camapaign Management (14%)
- Apply best practices to build a campaign
- Given a scenario, determine the correct campaign template
- Explain the importance of typologies
- Describe target mappings
Workflow Management (30%)
- Evaluate a given set of campaign requirements and recommend the course of action
- Given a scenario, analyze workflow errors. Given a set of campaign requirements, determine the correct design of a marketing workflow
- Apply recommended practices in executing workflows
Data Management (16%)
- Explain the core concepts of relational databases (Cardinality, key management (PK/FK), enumerations
- Determine the different sources of data that a workflow can access
- Identify the correct method to export data
- Determine how to perform data investigation
- Apply best practices to create lists
- Apply the steps to configure a predefined filter
Reporting (8%)
Delivery Management (26%)
Administration (6%)
