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Adobe Marketo Engage - Lead Management (12%)
Lead Management (12%)
Adobe Marketo Engage
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Lead Management (12%)
Description
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Outline the key decision points in defining the lifecycle model
Lifecycle Model
Apply best practices around lead scoring
Lead Scoring
Implement the appropriate interesting moments
Interesting Moments
Interpret the lead activity log
Activity Log
Given a scenario, identify the creation source
Engagement Programs
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