Question 1: Which of the following is a way a person becomes known to Marketo? A. The person browses the website and the webpage has Marketo Munchkin installed B. The person fills out a Marketo form *** C. Marketo learns the IP address for the person D. Marketo knows the country where the person is located Question 2: X Persons who have unsubscribed will not receive operational emails True False *** Question 3: A Marketo form can be used in multiple landing pages True *** False Question 4: Choose all that apply for Snippets: A. Snippets can hold dynamic content *** B. Snippets can be used if they are unapproved C. Snippets are useful for reporting D. Snippets can contain text as well as images *** Question 5: X In Smart Campaigns you would define with the smart list the “Who” and in the Flow Step “What”. True *** False Question 6: An email asset can be used in multiple email programs True *** False Question 7: If you clone an email program, the audience tile displayed in control panel (people and blocked) will be updated automatically? True False *** Question 8: X How do you rename an email program? A. Email programs cannot be renamed B. Right click the icon and rename C. From the Summary view *** D. From the Control Panel view E. Ask administrator to rename it for you Question 9: X What type of information is available in the person's activity log? (choose all that apply) A. Created date and source *** B. Form fillout browser and page *** C. Data values changes *** D. syncs errors to SF ** E. campaign owner name NOTE FOR D: The error can be caused be an object level or field level permission. One way to make sure is to look a given leads error message and see the last sync to SFDC attempt, paying attention to the last fields that were passed over from Marketo to SFDC. Resync lead as needed. Marketo is unable to update Lead in Salesforce. Question 10: Sales team in North America has given Patricia a list of clients to import in Marketo and send communications asap. What should Patricia do immediately? A. import the list in Marketo and send the communications, this is urgent B. check the list and remove duplicates and blank fields, rename column titles *** C. send the list from SF to Marketo via the SF campaign - Marketo program sync Question 11: If you want to send a campaign at a specific time and it affects a specific group of people you would choose a Batch campaign. A. Yes *** B. No Question 12: When sending a HTML email, it is best practice to do which of the following? A. Have a duplicate backup email B. create a text version *** C. have high resolution images D. insert video or gifs Question 13: X Choose all that apply for Tokens A. Tokens cannot be added into Tokens B. My Tokens can be created in programs *** C. If a person has no value for the specific field the default value of the token will be shown *** D. Emails can be personalized by Tokens *** Question 14: What program types are available in Marketo? A. Default, Email, Event and Engagement *** B. Nuture, Emailing, Webinar and Standard C. Default, Email, Webinar and Classic D. Engagement, Standard, Email and Smart Program Question 15: Chris has been told by sales that one of the clients in APAC did not receive the email campaign. What should Chris do? A. contact a Marketo admin B. check the record activity log in Marketo *** C. send the email campaign again Question 16: To filter an Email Performance Report to show only activity from people in UK, where would you apply this change? A. Smart list *** B. Setup tab C. Filter tab D. Setup bar Question 17: Which of the following is a required field when creating leads directly in Marketo Lead Database? A. Name B. Email Address *** C. Company Name D. Account Manager Question 18: By using filters like “not was sent email” (is) or “Member of List”(not in), you can avoid sending the same email twice to the same audience. Yes *** No Question 19: X The Click to Open rate is calculated based on the number of unique clicks and unique opens. True *** False Question 20: How would you dynamically identify leads in a specific region within your database? A. by using a token B. by using a smart list *** C. by using a template D. by using an email Question 21: X Who is the intended audience of Interesting Moments? A. Marketing B. Customers C. Suppliers D. Sales *** Question 22: How many person records will exist when a person fills out the same Marketo form multiple times with the same email address? A. zero B. one *** C. two D. multiple Question 23: Valentina asks David to upload a list of Italian leads in Marketo. What list format should Valentina use? A. XLS (Excel Spreadsheet) B. CSV (Comma Separated Values) *** C. DOC (Word Document) D. PPT (Powerpoint) Question 24: What information is NOT available about images in Design Studio? A. Created date *** B. URL C. Size D. Dimensions Question 25: X Which of the following reports displays conversions? (choose all that apply). A. Email link performance report B. Landing Page performance report *** C. Campaign performance report *** D. Email performance report *** Question 26: When {‌{company.Account Owner Email Address:default=auto-reply@teatime.com}} appears in the sender address field, which option below is displayed - if no account owner is assigned to the person yet? A. salesowner@teatime.com B. auto-reply@teatime.com *** C. welcome@teatime.com D. Blank Question 27: X What does Marketo call "person" in relation to Salesforce? A. Accounts and contacts B. Leads and records C. Records and persons D. Contacts and leads *** Question 28: X Where in the email or LP can we usually find a snippet? A. pre-header text B. subject line C. smart list D. footer *** Question 29: X Where can I set up the pre-header in a text email? A. in the smart list B. in the email settings *** C. control panel D. preheader module in the content of dynamic section Question 30: Where can you find all the images stored in Marketo? A. Marketing Activities B. Design Studio *** C. Database D. Email Insights Question 31: What does "Exhausted" represent? A. People who have received too many emails and unsubscribe B. The recipient's server does not accept our mail C. The peopel who have received all emails in an engagement program stream *** D. People whose mail address is invalid Question 32: X Which Marketo report will show opens, clicks and deliverability? A. Email Performance report *** B. Email Link performance report C. Landing page performance report D. Program Performance report Question 33: X Where can you see the number of unsubscribed people in an Email Program? A. Summary B. Dashboard *** C. Control Panel D. Flow Tab Question 34: X How long is the minimum wait between the send test and send winner in a A/B test setup? A. 15 min B. 30 min C. 1 hour D. 4 hours *** Question 35: An essential prerequisite for using dynamic content is having an approved A. Landing page B. Email C. Segmentation *** D. Smart List Question 36: X If you add two Triggers in a Smart Campaign they automatically act in an: A. And Relationship B. Or Relationship *** C. Secret Relationship D. None of the above Question 37: Once activated, a is listening for and responding automatically to actions. A. Trigger Campaign *** B. Program C. Batch Campaign D. Activity Log Question 38: Which of the following assets need to be approved in order to be used? (choose all that apply) A. Images B. Forms *** C. Landing Pages *** D. Emails *** Question 39: The follow-up action after submitting a form can be defined A. From the landing page where the form is placed B. From the form asset itself C. From both of the above *** D. From none of the above Question 40: Which of the following assets can be cloned? (Choose all that apply) A. Images B. Forms *** C. Landing Pages *** D. Emails *** Question 41: Which of the below options are called operators in Marketo? A. is/is not/before/ in future *** B. is email bounced/ is email invalid C. Use all filters/ use any filters D. Collapse all/display all Question 42: What is the correct way to replace an image in an email asset? A. replace the image directly in Design Studio *** B. upload the new image in Design Studio, get the link, find the email and replace in the email C. upload the new image directly in the email from My computer Question 43: X Then the test sample size is set for 10% in an A/B test, which of the below is true? A. 10% will be sent out the A/B test at 1st scheduled time, 90% of audience will be sent the A/B test at the next scheduled time. B. Audience is divided in half, 10% receive at the first scheduled time, 90% at the second scheduled time? C. 10% of audience selected at random will receive the email at the 1st scheduled time and the winner will be received by 90% of audience at the 2nd scheduled time *** D. 10% will recieve A variant and 90% will receive B variant at any of the schedule's times E. noe of the above F. All of the above Question 44: Which element is NOT typically found on a landing page? A. Body Text B. Subject Line *** C. Headline D. Hero Image NOTE for D: According to Wikipedia: Hero image refers to a large web banner image, prominently placed on a web page, generally in the front and center. The hero image is often the first visual element a visitor encounters on the site; it presents an overview of the site's most important content Question 45: Damian wants to run a batch Smart Campaign to process leads that were created by form fill-outs today and also visited the resources page. Which rule logic should he use when setting up the Smart List? A. Use ANY filters B. Use ALL filters *** C. Use Basic filters D. Use Advance filters Question 46: How do you ensure there is a text version of an html email? (for receivers who block email images) A. Create a new email with a test email template B. In the email editor click text and automatically copy checkbox *** C. In the email settings choose opertional email Question 47: What does a duplicate typically mean in Marketo? A. 2 persons working at the same company B. 2 persons with the same email address *** C. 2 persons with the same email address and phone number D. Records that are duplicated in CRM Question 48: Which of the below are ways of sending a Marketo email? A. By creating an email program B. By creating a batch campaign with send email in the flow step C. Via Marketo Sales Insights directly in Salesforce D. All of the Above *** E. None of the above Question 49: X Which Salesforce field is representative of the Account manager's first name? A. sales owner first name *** B. account manager first name C. account owner first name D. sales manager first name E. first name Question 50: X Why would a marketer use dynamic content in Marketo? A. Because it makes the images reponsive on mobile B. to communicate in the recipient's language *** C. to communicate in the recipient's time zone Question 51: Why is it important to use tags when setting up a program? A. for high level reporting *** B. in increase your audience C. to define audience D. none of the above Question 52: How do you hide public visibility of a landing page in Marketo? A. by asking the webmaster to delete the URL from the website B. by unpublishing the landing page *** C. by setting up redirect rules in LP setting Question 53: Marketo Landing Pages are hosted on A. Marketo servers *** B. Company website C. Company server D. Company's hosting service Question 54: When adding links to email copy, what do you need to check? A. that link has all the relevant UTM's B. that link is working C. that display text / CTA copy is added D. that link has the HTML code E. All of the above ***