Question 1:
A marketer wants to create custom unsubscribe footers for emails per geographic region and using snippets. What needs to be built before the snippets can be used?
A. Tokens
B. Segmentation ***
C. Smart Lists
D. Email Templates

Question 2:
Which type of email can be sent without an unsubscribe link at the bottom?

A. A monthly newsletter for clients
B. An ongoing nurture for prospects
C. A Trade show invitation for past attendees
D. An auto responder for a webinar registration ***

Question 3:
A colleague reviewed a Marketo program setup and noticed that one of the landing page URL is not SEO-friendly and needs to be changed. How can the URL of the landing page be changed?
A. URL Builder > SEO URL
B. Rename URL > SEO link
C. URL tools > Edit URL setttings ***
D. Landing page editor > Change URL

Question 4:
An organization has a lead scoring program that uses tokens. During an analysis of the scoring model, it is discovered that website activities are being scored far too high. Where can the scores be changed?
A. Setup
B. My Tokens ***
C. Smart List
D. Email Script

Question 5:
What is the purpose of a hidden field?
A. to add hint text
B. To securely gather data
C. To Block Spam Submissions
D. To collect URL parameter information ***

Question 6:
A marketing manager is setting up a registration page for conferences in Australia and wants the form to display the state field only when the country field value of Australia is selected. Which of the forms properties should be enabled to accomplish this when editing the form?
A. Mask input on the state field
B. Mask input on the country field
C. Visibility rules on the state field
D. Visibility rules on the country field ***

Question 7:
A marketer wants to have a form in a pop-up window on the company website. How can the marketer accomplish this?
A. Create a New RTP dialog web campaign
B. Choose Light Box as the embed code type ***
C. Change the form type to light box under form settings
D. Design a landing page that gives the visual effect of a pop up window

Question 8:
A marketer's CRM requires that states be entered as two digit abbreviation. A marketer wants to display full state names in the form pick list. Which form editor feature should the marketer use?
A. Enabling Mask Input in the field settings
B. Enabling form pre-fill in the form settings
C. Using progressive profiling in the form settings
D. Using a different value for stored value in the field settings ***

Question 9:
Which two emails should be operational (bypass unsubscribe/marketing suspended) when creating an event program? Choose two answers:
A. Invitation
B. Confirmation ***
C. Urgent Event Update ***
D. White paper promotion
E. Save the date invitation

Question 10:
A marketer wants to measure the success of various lead generation programs by leveraging acquisition programs. How is the acquisition program assigned to a lead?
A. A lead is added to the CRM and synced to Marketo
B. A lead fills out a form on a landing page in the program ***
C. Admin acquistion program is automatically assigned to new leads 
D. A lead needs to be sent to a CRM to receive an acquistion program

Question 11:
A marketer has a global form that is used on five white-paper landing pages. How can the marketer determine which leads filled out the form on a specific landing page?
A. Create a landing page performace report
B. Create a form submission list in the design studio
C. Create a smart list using the filter "Filled out form" with the constraint of "Web page" ***
D. Create a smart list using the filter "Visited web page" with the constraint of "form = true"

Question 12:
Where is the setting to enable progressive profiling when designing a form found?
A. Filed details
B. Admin functions
C. Form settings > Themes 
D. Form settings > Settings ***

Question 13:
How is Marketo different from an email service provider?
A. Marketo can dedupe data and nurture leads, an ESP can host landing pages and provide email open rates
B. Marketo can score and nuture leads, an ESP can send multi-step campaigns and track open and click rates
C. Marketo can measure the impact of marketing initatives on revenue; an ESP can track open and click rates ***
D. Marketo has the ability to send personalized email and monitor website, an ESP can send email blasts and score leads

Question 14:
Which form option is needed to use advanced thank you pages?
A. None
B. Form Defined ***
C. External URL
D. Another available landing page

Question 15:
Which token cab be used for to implement date on email. Choose 3
A. Rich Token ***
B. Text Token  ***
C. Calendar Token
D. Date Token ***
E. String Token 

Question 16:
A Marketer is creating an auto responder email to send a link to a piece of content, what is an incorrect use of a token?
A. A text token for the link to the content
B. A lead token for the lead's first name
C. A styled rich token for the subject line
D. A text token for the link to a displayed image ***

Question 17:
You wish to stop sending out content to a group of individuals in an existing engagement program. Which of the following approaches should you take?
A. Archive the content in the engagement program
B. Remove the leads from the program
C. Change the program's cadence 
D. Pause the leads in the program ***

Question 18:
A marketing manager needs to gate a piece of content on the company website. Which three channel and program types correspond to this activity?
A. An Email program with the channel "Email"
B. A Default program with the channel "Email"
C. An Event program with the channel of "Web Form"
D. A Default program with the channel of "Content" ***
E. A Default program with the channel "Web Form" ***
F. A Default program with the channel "Web Content" ***

Question 19:
A Contact us form and landing page are located in a program. Which acquisition is automatically set if a new lead fills out the Contact Us form?
A. the name of the form
B. the name will be blank
C. The name of the program ***
D. name of the landing page

Question 20:
You have 3 mandatory fields that you always want to show and 5 additional fields you want to be asked over time. 
If you want to have a total of 5 fields visible to the user, which option should you choose for progressive profiling?
A. number of blank fields = 2 ***
B. number of blank fields = 3
C. number of blank fields = 5
D. number of blank fields = 8

Question 21:
A lead has reached a specific lead score and is then marked as sales ready. Where is this indicated?
A. Lead Status ***
B. A flag in Admin
C. Email Permission
D. Lead Owner Comments

Question 22:
A marketing and sales organization has a service level agreement (SLA) in place that requires sales to follow up on an assigned lead within 24 hours of receiving a notification. 
Which set of flow setup steps should be used to accomplish the reminder notification? If a follow-up does not occur within 48 hours, a reminder notification is sent to them.
A. Wait, Send Alert ***
B. Wait, Send Email
C. Wait, Add interesting moment
D. Wait, Change Program Status, send Alert

Question 23:
A marketing manager has some leads in the database that have not opened emails in the past six months. 
The marketing manager wants to reset their scores to 0.  Which solution would work to reset their score to 0?
A. Smart Campaign with a flow step - CHANGE PROGRAM SUCCESS = 0
B. Smart Campaign with a flow step - CHANGE SCORE, New Value = 0 ***
C. Smart List with a flow step - CHANGE DATA VALUE, New Value  = 0
D. Smart Campaign with a flow step - Add to system list "Unscored leads"

Question 24:
Which of the following are recommended ways of alerting sales when they have a new lead to follow up on? (choose all that apply)
A. Send an email
B. Send an alert ***
C. Create a task ***
D. Update a field

Question 25:
Which of the following field types allow for you to do basic math?
A. Score
B. Number
C. Formula
D. Boolean

Question 26:
True or false: To make it easier to make changes to scoring programs in the future, you can store your score values in tokens.
True ***
False

Question 27:
You wish to change someone's score when they are not actively engaging with content anymore. Which type of scoring should you use?
A. Behavorial scoring
B. Negative scoring ***
C. Demographic scoring
D. Account scoring

Question 28:
If you want to track both an overall score and a behavior score, which of the following should you do?
A. Create seperate program tokens
B. Create seperate smart campaigns
C. Create seperate flow actions ***
D. Create seperate smart lists

Question 29:
True or false: In general, you should only give leads points for a particular demographic score once.
True ***
False

Question 30:
Which of the following is not a type of behavior scoring that can be done in Marketo?
A. Attends Webinar
B. Fills out form
C. Visits web page
D. Title changes ***

Question 31:
Which two company stakeholders should be included in the process when creating a scoring plan? (Choose two)
A. Sales ***
B. Marketing ***
C. Product Manager
D. Chief Executive Officer
E. Research and Development
F. Finance

Question 32:
Which two Marketo features allow marketing to pass information on a lead's behavior to a CRM system? (Choose two)
A. Synced data fields ***
B. System smart lists
C. Marketo Sales Insight
D. Segmentation membership
E. Lead performace report

Question 33:
Who should provide the final approval of a scoring model's targeted buyer persona?
A. Sales ***
B. Marketing
C. Product Manager
D. Chief Executive Officer

Question 34:
Which situation is appropriate for resetting a customer's score to 0 according to Marketo's Lead Scoring Guide?
A. A customer clicks an email and visits a site but has not purchase yet
B. A customer visits a site seven days in a row but has not purchased yet
C. A customer places items in the cart and visits the checkout page but does not purchase for two days
D. A customer purchased one year ago but has not visited a site in six months or opened an email in one year

Question 35:
What are the reasons to include a text version with an HTML one when sending an email? (choose all that apply).
A. Text emails have higher delivery rates than HTML ***
B. Text email offer a better user expereince than HTML
C. Including a text version make it more likely for people to click ***
D. Some email clients can only receive text emails