Question 1:
A Lead's program status changes, and the marketing manager wants two actions to occur 1. Send alert to the account owner 2. Add the lead to a list What should the smart campaign be set up to ensure that these two actions will initiate immediately following the change?

A. Setup a smart campaign with "Program status is changed" trigger in the smart list, and "Send Alert" and "Add to list" in the flow. ***
B. Setup a smart campaign with "Program status is changed" trigger in the smart list, and "Send Email" and "Add to list" in the flow.
C. Setup a smart campaign with "Program status was changed" filter in the smart list, and "Send Alert" and "Add to list" in the flow
D. Setup a smart campaign with "Program status was changed" filter in the smart list, and "Send Email" and "Add to list" in the flow


Question 2:
The marketing department of a technology company believes the use of "Servers" in the subject line will increase open rates of an email. 
To prove this, an A/B test will be utilized. In which component of the control panel will the schedule for the email be set? 
Note: - The actual question will have the image which will distract you but select the answer marked on below.

A. Schedule Title
B. A/B Test ***
C. Approval
D. Audience

Question 3:
What needs to be done to track the success of programs using custom channel?

A. Include a "Responsed" program Status
B. Ensure programs are local to the program
C. Ensure program statuses are being updated ***
D. Upload the list of attendess to a list in the program


Question 4:
The Marketing department has a multi-stream engagement program. Each stream within the engagement program has multiple leads who have exhausted content. The content marketing manager adds a new content into the top of the first stream only. Who receives the new content at the next cast?

A. All Leads who are in the first stream of the program ***
B. All Leads who have exhaused content in the nuture program
C. All Lead who have not exhausted content in the entire program
D. All Leads in the program with an engagement score higher than 5

Question 5:
A demand generation manager wants to run a batch campaign to update leads that were either created by form fill out today or who visited the company pricing page. Which rule logic should be used when setting up the smart list?

A. All Filters
B. Any Filters ***
C. Basic Filters
D. Advanced Filters

Question 6:
A marketing director is asked to email leads to invite them to a company event. Which program channel type should be used to register leads and host event onsite?

A. Email Blast
B. Webinar Channel
C. Roadshow Channel
D. Tradeshow Channel ***

Question 7:
Which two asset types can be used in an engagement program stream? Choose two answers

A. Email ***
B. Report
C. Program ***
D. Landing Page
E. Socail Button

Question 8:
A Marketo administrator wants to test the inclusion of the word "budget" in an email's subject line within an email program. 
Which three components are part of the creation of the A/B test? Choose 3 answers.

A. Send Time ***
B. Sample Size ***
C. Select Audience
D. Email Selection
E. Winning Criteria ***
F. Approve Campaign


Question 9:
A Marketing manager has just completed testing the content in an engagement program and is ready to begin sending emails. 
What is required to begin sending emails?

A. Calendar file tokens need to be activated
B. The Program dashboard needs to be configured
C. Contents in the engagement program should be activiated ***
D. the system needs 72 hours to calculate the engagement score

Question 10:
An Engagement program has a group of leads that a marketer no longer wants to send emails. 
Removing leads from the program also causes which data to be removed?

A. Lead Score
B. Email Performace
C. Contribution to the engagement score ***
D. Changes to the engagement program cadence 

Question 11:
What is a pre-requisite for using dynamic content?
A. Emails are active
B. An approved snippet
C. An Approved Segmentation ***
D. Acticity log including is active


Question 12:
Which is required if a marketing manager wants to send one email to two segments, but the header image will be different for each segment?
A. Smart Lists
B. System Tokens
C. An Approved Snippet
D. An Approved Segmentation ***

Question 13:
Which are three examples of token types that can be used for a program. Choose 3 answers.
A. Text ***
B. Date ***
C. String
D. Location
E. Calendar File ***
F. PDF Attachment

Question 14:
given the active lead scoring modal program from where could the token {‌{my.B - Fills Out Contact Us Form}} have been inherited?

A. Lead Scoring Folder ***
B. Demographic Scoring Folder
C. z_Archive Folder
D. Active Lead Scoring Modal Program

Question 15:
The following token is added to the text of an email {‌{lead First Name: default: there}}. What is the purpose of the text "default: there"?

A. To display "there" in the email if the field First Name is empty
B. To avoid an error message from showing if the field company is empty
C. To avaoid an error message from showing if the field First Name is empty
D. To populate the first name field with "there" if the First Name is empty.

Question 16:
What is reason for adding a default value in using tokens?
A. To ensure no error message is displayed
B. To override the value of the refernce field
C. To display a value if the referenced field is empty ***
D. To display the value of the referenced field correctly

Question 17:
Which two statements differentiate smart lists from segmentation? Choose 2 answers.
A. Snippets are created from smart lists
B. A Lead can exist in multiple smart lists ***
C. Snippets can be dynamically changed based on segmentation ***
D. A Lead can exist in multiple segments within the same segmentation
E. Smart list can only generate information of the lead for the past 90 days.

Question 18:
Which step is necessary to add a custom column to a lead report?
A. Select Export Rows
B. Select the Smart list(s) ***
C. Drag over Opportunity Columns
D. Activate Custom Columns in Admin

Question 19:
A Marketing Manager needs to determine which online advertising program yielded the most form conversions. Which report will provide this information?
A. Channel Report
B. Form Conversion Report
C. Web Page Activity Report
D. Landing Page Performance Report ***

Question 20:
Which type of local asset would be used to create custom columns for a lead report?
A. List
B. Smart List ***
C. Smart Campaign
D. Lead performance report

Question 21:
A Marketing manager wants to increase the conversion rate on a newsletter sign up page and needs to see the overall conversion rate. Which report should be accessed for this information?
A. Form Analytics Report
B. Success Path Analyzer
C. Web Page activity report
D. Landing page performance report ***

Question 22:
A marketing manager wants to analyze marketing's overall lead generation efforts to grow the database over the past three years. Which report type should the manager run?
A. Program analyzer
B. Leads by status report
C. Lead performace report ***
D. Leads by revenue stage report
E. Opportunity influence analyzer

Question 23:
A Service level agreement (SLA) between sales and marketing requires that if sales marks a lead as unqualified, an unqualified reason must be provided. 
The marketing team wants to nurture those leads. 
What should be added as a flow step in a smart campaign to accomplish this?
A. Add to Trash
B. Add to SFDC campaign
C. Add to nurture stream
D. Add to engagement program ***

Question 24:
A company operates in multiple regions and has identified the vice president (VP) of sales in each region as a stakeholder in the lead scoring development process. 
The VPs of sales of two major regions disagree about the significance of a specific factor. 
Which course of action will allow both definitions to be incorporated?
A. Implement a global scoring model that uses the weighted average of both of the provided scores
B. Implement a global scoring model incorporating the opinion of the most experience VP of sales
C. Implement a global scoring model giving equal weighting to both VPs of sales input regardless of the lead region
D. Implement a global scoring model giving varid weightings to both VPs of sales input accoring to the lead region ***

Question 25:
Which type of score should sales look at to identify purchasing authority?
A. Account
B. Behavorial
C. Engagement
D. Demographic ***

Question 26:
A marketing and sales organization agrees on a service level agreement for prospects who request demos through Marketo landing pages. 
The marketing department is tasked with building a smart campaign that sends an immediate auto-reply email to the prospect, 
and 30 minutes afterwards, sends an email notification to the lead owner. What is the correct order in the smart campaign flow step?
A. Send Email > Wait 30 minutes > Send email
B. Send Alert > Wait 30 minutes > Send Alert
C. Send Email > Wait 30 minutes > Send Alert ***
D. Send Alert > Wait 30 minutes > Send Email

Question 27:
A marketer wants to identify duplicate leads using the person's full name instead of email address. How can the marketer accomplish this task?
A. Create a segment using full name
B. Edit duplicate identification settings in Admin panel
C. Adjust the duplicate system snart list filter value to full name ***
D. Create a smart list using the full name filter and the duplicate constraint

Question 28:
The Email marketing manager wants to reset the score for all leads who have been unengaged. Which value in the CHANGE SCORE flow step will reset the lead's score?
A. 0 ***
B. -100
C. Reset
D. {{System.Reset}}

Question 29:
A lead deemed sales ready. What is an appropriate method to communicate this to sales?
A. Update Lead Status ***
B. Send the lead an alert
C. Marketing suspend the lead
D. Update lead aquistion program

Question 30:
The email marketing manager receives an alert that a lead has unsubscribed. The marketing manager wants to reset the lead's score to 0. In which two ways can this be done? Choose two answers:
A. Change the score manually to 0 on the lead details page ***
B. Do nothing becuase unsubscribing automatically resets the score to 0
C. Set up a list called "reset leads score to 0" add add the lead to that list
D. Set up a batch campaign with flow action step to change the score to 0 ***
E. Mark the lead as marketing suspended becuase that will automatically change the score to 0

Question 31:
By completing a form on the website, a lead is indicating interest in exploring the company products and solutions and is deemed sales ready. How can this be communicated to sales?
A. Change the lead score for the lead
B. Use trigger campaign to send alert ***
C. Use a trigger campaign to send email
D. Create a lead performance report for sales

Question 32:
A marketer wants the country field values in a database to be standardized. What can a marketer do to achieve this?
A. Create a new custom field
B. Create static lists for each country
C. Assign a default value to all new leads
D. Use a smart campaign to update non-standard values ***

Question 33:
Which two behaviors can be tracked with Munchkin code? Choose two answers: Note – above question may be ask in a different way but the answer will be the same.
A. Web page visits ***
B. Web page clicks ***
C. Web page bookmarks
D. Social Media Activity
E. Average time spent on site

Question 34:
What are the important parameters in the Engagement’s Dashboard
A. Pending Sends
B. Engagement Score
C. Engagement over Time
D. Highest Engagement
E. ROI
F. Engagement Score; Engagemet over Time; Highest Engagement ***