Adobe Certified Expert - Adobe Marketo Engage Business Practitioner AD0-E558
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Exam Information
Exam number: AD0-E558
Exam name: Adobe Marketo Engage Business Practitioner Expert
Certificate level: Certified Expert
Status: Active
Available languages: English
Number of questions: 50
Formats: Multiple choice and multiple select
Duration: 120 minutes
Delivery: Onsite/Online proctored (requires camera access) or test center proctored
Passing mark: 35/50
Price: $225 USD / $150 USD (India only)

Section 1: Administration and Maintenance (12%)
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Determine mapping process between Marketo and CRM
Identify what happened to an asset using the Audit Trail
Recognize differences between users and roles
Given a scenario, identify the best fit for using workspace and partitions
Identify CRM platforms with native Marketo synchronization
Given a scenario, locate where information is referenced

Section 2: Marketing Activities/Campaign Management (46%)
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Demonstrate an understanding of Smart Campaigns, logic, constraints and flow steps
Given a scenario, define the next step
Identify the root cause of a problem
Interpret the relationship between programs, channels, tags and period cost
Demonstrate/apply the correct configuration to Engagement Programs
Give examples of usage for different types of tokens
Summarize the utility of Webhooks in Marketo and how they are used
Identify and apply the appropriate use of the PMCF
Explain the benefits of Global Assets and how to use them
Demonstrate the capabilities of forms
Perform and analyze an A/B test strategy
Identify where a program or asset has been referenced with ‘Used By’
Troubleshoot communication limits
Use Webinar provider information in an event program

Section 3: Lead Management (12%)
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Outline the key decision points in defining the lifecycle model
Apply best practices around lead scoring
Implement the appropriate interesting moments
Interpret the lead activity log
Given a scenario, identify the creation source

Section 4: Data Management (10%)
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Demonstrate how to set up a data management program
Analyze an instance's data quality
Identify a few key pieces of Marketo's data retention policy as it relates to smart lists
Summarize how segmentation works

Section 5: Reporting (4%)
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Given an outcome of a campaign, determine how to set up a program to provide the best reporting
Given a scenario, be able to investigate and assign the appropriate acquisition program

Section 6: Best Practices (16%)
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Demonstrate the relevance of lead scoring in marketing and sales collaboration
Illustrate the benefits of the folder structure and naming conventions
Apply best practices around A/B testing
Explain the process to perform a quality check on any Marketo program
Explain the process to perform a quality check on an email